Girl Power!


Women4Women, a women empowerment and community upliftment programme launched at Emperors palace, bringing over 400 women together, in collaboration with the Mrs South Africa foundation and End Girl Hate.

A women empowerment foundation in its own right, the Mrs South Africa movement joined hands with Women4Women in advancing the interests of women. “There is no tool more effective for development than the empowerment of women”, said Mrs SA CEO, Joani Johnson.

“We as women are truly change makers, we are truly the future of this country’, Joani added. “This foundation in collaboration with Mrs South Africa is going to change this country. This is a moment in History.

Founded by beauty queen and Mrs SA principal judge, Cindy Nel-Roberts, women4women focuses on helping women of all ages and backgrounds in South Africa to become empowered economic contributors, leaders, and influencers.

Speaking at the launch, Cindy Nel-Roberts said, “This foundation will be known in 10 years from now as one of the biggest change making foundations in this country. We are going to change lives, we are going to create jobs, and we are going to start a movement. It is our obligation to reach out to the sister around us”.

Top 100 semi-finalists in the Tammy Taylor Mrs South Africa 2018 attended the launch supported by their loved ones. The room was a sea of beauty, with pastel colours, flowers and hats.

Reigning Tammy Taylor Mrs SA Nicole Capper also graced the event as well as Mrs SA 2017 and Women4Women non-executive director Hlengiwe Twala. Songstress, founder of End Girl Hate and also Women4women non-executive director, LeAnne Dlamini gave a beautiful rendition of Alicia Keys’ Superwoman song and Jill Scott’s Golden.


With women rallying together and supporting each other, so much can be achieved. Indeed the future is female!


By Amanda Matshaka


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