“A lot of young artist do not know the business of music and here the business of music is the key issue as artists are being taught about it”.

 

The three day event was held at Johannesburg Newtown music factory with this year‘s theme “Long walk to music; the event saw international delegates with one aim of growing the music market.

Dr Sipho Sithole the Moshito board chairperson said through music humans have discovered themselves, learned about others and embracing diversity.

“In celebrating diversity, humans have learned to appreciate global cultures which in turn have intensified social relations,” he said.

This music conference which enters into its 15th year, also served as a platform for young and upcoming musician to showcase their talents and music.

Minister of Art and Culture Nathi Mthethwa said moshito music conference has managed to build a global community that attracts music markets from around the world.

“Through Moshito we are able to showcase the country’s reach cultural diversity through music whilst at the same time, as South Africans we also are able to witness and experience other countries' music heritage.

Moonchild Sanelly and Julian Bahula were this year‘s ambassadors; speaking at the event Moonchlid said such event are necessary for young artist.

“A lot of young artist do not know the business of music and here the business of music is the key issue as artists are being taught about it, “she said.

Moonchild says to be recoginised by Sipho sithole is the greatest exposure for her as an artist.

“Being recognized back home makes even a stronger impact because at times we get recognition from outside South Africa and also working with Julian Bahula whose music have been on a global scale is a humbling experience.

A Cape Town based musician Miss Patty Monroe whose hip hop music aims to help people to escape hardship of everyday life said she’s happy to be part of Moshito music conference.

“I feel super blessed to get this platform and just do what I love, and it is a good platform for talented South African artists to be here,’ she said.

Moshito music conference and exhibition has established itself as Africa’s premier music industry event with the purpose to broaden the business intelligence of music professionals in Africa.

 

By Zingi Mndayi

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