Surf wants all their fans to dazzle their way into a dream job that they can be proud of. That’s why SURF started their School of Shine initiative.

Surf "School of Shine" held their first media launch and activation this past Saturday at  Phumulani Mall, in Tembisa township, hosted by Mpho Letsholonyane.

The media launch brought hundreds of citizens from Tembisa,  also in attendance was Surf: Brand Manager Jeffrey Madkins, actor and philanthropist Thato Molamu, media practitioner and community development practitioner Ayanda Allie-Paine, 5FM co-presenter Nonala Tose, amongst many. 

The School of Shine website is a platform that helps young people build career confidence through free online courses and inspirational content. Whatever stage in your career

you are in, SURF's School of Shine will support you with practical tools and tips to succeed in the workplace. Offering courses on how to be interview ready, career planning, shining at the workplace as well as financial freedom and budgeting.

Citizens from Tembisa were empowered going through the activation receiving interview tips, updating their CVs (or creating new ones), getting tips on how to dress for success taking photographs looking ready for their careers!  


“With a staggering 27.2% unemployment rate in South Africa, SURF believes that they not only can but should, help job seekers shine for interviews. Through our School of Shine initiatives and Shine with SURF roadshows, we can support young people to prepare for their careers to enter the

market with career confidence” said Jeffrey Madkins Brand Manager of SURF. 


“SURF keeps your clothes shining, so you can shine, so your future can shine bright,” completed Madkins. 

To help them on their social mission, SURF has partnered with the Yes 4 Youth employment services for their knowledge on how to prepare for job interviews as well as with Harambee Youth Employment Accelerator for their expertise with finding youth employment opportunities. Harambee successfully placed 50,000 young people in jobs between 2011 and 2017 and are partnering with SURF to place more in 2018.

Please find attached the press release for more info. 

The activations continue, please find the dates below: 
13 October - Golden Walk Shopping Centre, Germiston 

20 October Kilner Park, Pretoria Central 

27 October Ebony Park, Midrand 

3 November Baragwanath Mall, Soweto 

17 November Chris Hani Crossing Centre, Visloorus 

24 November Clayville, Midrand 

1 December Tembisa Plaza, Tembisa 

By Yami Nhlenyama