For Masande Maliti (25) of “Karoo Fresh Eggs”, the egg farming business was never something he saw as more than just a hobby.
Little did he know the potential that was carried by his “hobby” of the produce from 50 chickens until Mainstream Renewable Power (MRP) opened room for empowerment.

Through the services of Tushiyah Advisory Services (Tushiyah), an award-winning and leading implementer of ESD in the country, Masande was fortunate to benefit from the SMME Development and Training project in the Noupoort region. 


Speaking to the clear over the moon Masande, Tushiyah learned that before the project, he and his father were operating from home, driven by the love of the craft. Through word of mouth, he heard about the opportunity to be part of the program, which he gladly joined.


That decision has since proven to be one of the best moves he has ever made because to date, he has seen impressive growth in sales as well as profit margins since starting in 2017,
so great that he now employs two full-time employees outside his family. He has now re-organised his business,
leaving only packaging still done from home and his now 930 chickens moved to another separate location. Talk about a quantum leap!

The business coaching has opened my eyes and allowed me to think bigger, wider and outside the box.
It has also given me the right tools to be more strategic and focussed on the goals of the business” he says.

 

That decision has since proven to be one of the best moves he has ever made because to date, Masande has seen impressive growth in sales as well as profit margins since starting in 2017, so great that he now has two full-time employees outside his family. He has now re-organised his business, leaving only packaging still done from home and has now 930 chickens moved to another separate location. Talk about a quantum leap! 

The business coaching has opened my eyes and allowed me to think bigger, wider and outside the box. It has also given me the right tools to be more strategic and focussed on the goals of the business” he says.

 

#SAPNBusiness

By Asanda Sibobi

 

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